Lidl Changes for the better

Scale Model Studios create instantly recognisable miniatures for Lidls new ‘Changes for the Better’ campaign.

Working in collaboration with production company Friends Electric and director Cris Wiegandt, Scale Model Studio created a selection of miniature set pieces for Lidls new TV and print campaign. Referencing a ‘hand-made’ style, we fabricated a miniature Earth, boat and tractor for use in the live-action animated film. We also delivered the animated title graphics which feature in the TV ad.